Since there was no ‘street’ to go out on during the pandemic, I combined the initial title “street team” into “STREAM” and designed a ripple wave within the logo to represent the fluidity of this new social media team and play on with the word stream. Knowing that this logo would appear with every project and social media content produced, I made sure the name and logo was simple, scalable, and memorable. From there, with the help of my team, we were able to establish the newest social media street team on the UC Davis campus as:
STREAM and we’re #AlwaysCurrent.
Intro Video
Inspired by the 90’s hit sitcom intro sequence, I was tasked to produce the ‘21-22 intro video for the STREAM team with Adobe Premiere Pro. Check it out!
STREAM + TEAM SOCIAL BRAND MERCHANDISE
As the Creative Lead for STREAM, I was tasked to design all of the brand merchandise for STREAM and the other student interns for UC Davis Undergraduate Admissions. In the end, we decided to print t-shirts, crewnecks, stickers, tote bags, and press pass badges in order to highlight and showcase the student interns at UC Davis and our work around campus.
