ResumÉ

Ideate and create novel and effective social media content tailored to each platform, ensuring alignment with brand identity and marketing objectives.

Manage the content calendar and plan, create, and schedule content across platforms.

Research SEO/SMO keyword strategy, copywriting, and staying up with current trends to capitalize on.

Collaborate with influencers to establish authentic and compelling partnerships, coordinating campaigns to amplify brand reach and engagement.

Manage online engagement, fostering community among followers through interactive posts, contests, and user-generated content.

STREAM is UC Davis’ newest social media team cultivated to assemble students from all grade levels with the aim to bring the student body and the university closer together by managing student-led projects. Projects I have led include introducing a complete rebrand, designing team merch (apparel, tote bags, press pass badges), designing brand personas for multiple series on Youtube. For a more inside look into my projects, click here!